(YAO Takeo). Package Design in Tokyo. Tokyo : Seibundoshi-Kousha, 1987. First ed. — OUT OF STOCK
Description — In-4° (34 x 23 x 2 cm), 176 p., 1,3 kg.
Cartonnage, photographies coul. Bilingue anglais-japonais.
Hardcover, color pictures. Bilingual English-Japanese.
État / Condition — Good (scratch on the frontboard and lower spinestrip; otherwise excellent).
Bon (épidermure sur le premier plat et en bas du dos ; sinon excellent).
Remarques & avis / Review — A fine, profusely illustrated overview of that art in which the Japanese industry excels: product package & wrapping design. Contrarily to what the title announces, deals with Package Design throughout Japan (cf. Misc.). Bilingual English-Japanese.
Très bon panorama, abondamment illustré, de cet art dans lequel l'industrie japonaise excelle : le design d'emballage commercial. Contrairement à ce que le titre suggère, traite du Package Design dans tout le Japon (cf. Divers). Bilingue anglais-japonais.
Divers / Misc. — À la table / Table of contents :
Introduction
Marketing and Package Design — MURATA Shoji
The Problems of Package Design and the Special Nature of Japanese Corporate Identity Planning — FUKAMI Yukio
Issues in Package Design — YAO Takeo
Japanese Package Design : An Outline — KURUSU Yoshiro
Packaging in Famous Shops — YAO Takeo
Kyoto Confectionery and Packages — TAZUMI Shiro
EIGHT TOP MAKERS OF JAPAN
Ajinomoto Co., Ltd.
Kao Corporation
Kose Cosmetics
Suntory Limited
Shiseido Co., Ltd
Sony Corporation
Toshiba Corporation
Pola Cosmetics Inc.
Miscellaneous
PACKAGE DESIGN OF FAMOUS SHOPS
Muhoan (Kobe)
Heiando-Umetsubo (Hiroshima)
Meibutsu-Kamado (Kagawa)
Chikihudo (Nagano)
Sohonke-Surugaya (Wakayama)
Torindo (Osaka)
Morihachi (Kanazawa)
Muraoka-Sohonpo (Saga)
Toraya (Tokyo)
Shuetsu (Tokyo)
Eitaro-Sohonpo (Tokyo)
Kinshobai (Tokyo)
PACKAGE DESIGN IN KYOTO
PDC / JAPAN BRANCH MEMBERS
AOKI Shigeyoshi
OMORI Shigeshi
OKAZAWA Takeshi
KANEKO Shyunya
KIMATA Tokihiko
KUMAI Yasui
SHIRAKAWA Kokichi
SUGII Seiji
NISHIGORI Shozo
HATTA Misao
FUKAMI Yukio
FUJITA Makoto
MAEDA Kazuki
MURA Teisuke
YAMADA Hiroko
YAO Takeo
Postcript
Profile
Present Condition of Japanese Package Design
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Graphic Arts and Design in Japan
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